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Marketing Essentials: Influence Must Knows

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Course content

    • Episode 1: What is Standardization?
    • Episode 2: Lobbying
    • Episode: 3 Conformity Assessment and Marketing Surveillance
    • Episode 4: Thought Leadership
    • Episode 1: Segmentation and Targeting (Video)
    • Episode 2: Discovering Essentials of Marketing: Positioning, Differentiation, and Value Proposition (Video)
    • Episode 1: What is social selling (video)
    • Episode 2: Building a buyer centric profile on LinkedIn